PastelPounce

Streamer Brand Identity

Pastel Pounce is a character‑driven series that grew out of my love for playful, expressive animal illustration. What began as a custom mascot for a streamer expanded into a full visual identity — soft palettes, lively poses, and graphics designed to bring personality forward across overlays, panels, and social media. This collection gathers the illustrations behind that world, blending whimsy, warmth, and cohesive design into artwork that works beautifully for branding, prints, and creative client projects.