Graphic & Web Design that feels intentional, modern, and beautifully you!
I create clean, story‑driven visuals for creatives, small businesses, and bold ideas. Thoughtful branding, polished web design, and illustration that brings your personality forward — all crafted with clarity, warmth, and a designer’s eye for detail.
Design Services
Design services crafted with clarity, intention, and a focus on helping small businesses and creatives show up confidently. Whether you need branding, graphic design, illustration, or a full website layout, each project is built with thoughtful detail and a clean, modern aesthetic that supports your goals.
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Logos, color palettes, typography systems, and full brand kits designed to help you show up with confidence and a cohesive, intentional visual identity.
logos
color palettes
typography systems
brand kits
streamer branding (banners, overlays, watermarks)
thumbnail images
icon sets
brand refreshes
social profile branding
packaging concepts
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Social media graphics, marketing materials, digital assets, flyers, ads, business cards, and thumbnails — all designed to elevate your message with clean, modern visuals.
social media graphics
marketing materials
digital assets
flyers
ads
business cards
thumbnail images
brochures
posters
event graphics
email graphics
print‑ready layouts
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Botanical line drawings, fantasy‑nature pieces, character‑driven visuals, and custom commissions. Soft, detailed, and expressive — adaptable for prints, stationery, branding, or any project that calls for thoughtful illustration.
botanical line drawings
fantasy‑nature pieces
character‑driven visuals
custom commissions
icons + spot illustrations
product illustrations
editorial artwork
stationery + print designs
brand‑aligned illustration sets
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“Responsive websites and landing pages built to feel intuitive, inviting, and visually aligned with your brand. Clean structure, thoughtful UX, and a touch of creative charm — ideal for small businesses and creatives.
responsive websites
landing pages
UX‑friendly structure
small business sites
portfolio layouts
service‑based websites
blog layouts
contact + booking pages
mobile‑first design
clean, intuitive navigation
Portfolio Samples
Brand Identity
Streamer Branding
This branding package was created for a streamer who wanted a playful, character‑driven identity. I illustrated a custom mascot, developed a cohesive color palette, and built a full set of graphics for overlays, panels, and social media — giving their channel a distinctive, memorable look.
Illustrations
A Sample of Commissions
A versatile portfolio of custom illustrations created for both digital and print applications. This gallery highlights expressive linework, nature‑inspired motifs, and character‑driven concepts that adapt easily to branding, marketing, publishing, and creative client needs.
Web Design
Hair Salon & Make‑Up Studio
Kyle wanted a website that felt welcoming, modern, and true to her studio’s personality. I designed a clean, intuitive layout with soft color accents, service highlights, and easy booking access — creating an online presence that feels just as inviting as her space.
Web Design
Sample Author Website Design
This example is for a fictional author website where I demonstrate my storytelling approach through layout, typography, and visual hierarchy. It’s a playful, atmospheric example of how I design for writers, artists, and anyone who wants a site with personality and intention.
Graphic & Video Design
Visual Communication Portfolio
This portfolio showcases how I turn complex information into structured, accessible visual storytelling across print, digital, video, and environmental design. Each project is built with clarity, consistency, and purpose.
Web Design
Author Website
I’m crafting a new website that blends warm storytelling with a polished, modern layout. This in‑progress build focuses on creating a welcoming digital space, clear messaging, and visuals that feel intentional and aligned with the client’s personality.
Preview Coming Soon →
Plus! I designed, maintained and constantly update this website!
Who am I?
I’m Kristin — a graphic designer, illustrator, and web designer based in Troy, NY. I blend visual strategy with imaginative storytelling to help brands feel more like themselves. With a background in publishing, student services, and arts management, I bring a uniquely human‑centered approach to every project.
My work is rooted in clarity, warmth, and a love for thoughtful details. Whether I’m designing a brand identity, building a website, or illustrating a botanical series, my goal is always the same: create something beautiful, intentional, and deeply aligned with your story.
What I Value:
Clarity over clutter
Story‑driven visuals
Thoughtful, human‑centered design
Clean, modern aesthetics
Warm, approachable communication
Trusted by Creatives & Small Businesses
“Kristin did an incredible job redesigning my website and creating my business cards and rack cards. She took my ideas and vision and turned them into professional, polished designs that truly represent my business. She was creative, easy to work with, and paid attention to every detail. I couldn’t be happier with the finished products and would highly recommend Kristin to anyone looking for professional, beautiful marketing materials!'“
— Cody w.Web Design
“Kristin did an amazing job helping me with my avatar and thumbnails for my Youtube and twitch profiles! She took my idea and brought it to life! I love what she created, and I highly recommend you to think of her if you are looking for avatars, thumbnails, banners, OBS scenes, etc..”
— ZombieCubedBrand Identity
“Kristin was an absolute joy to work with! From start to finish, she was thoughtful, collaborative, and so easy to communicate with. She kept me updated throughout the process, shared drafts along the way, and genuinely took the time to understand what I envisioned. Seeing the piece come together was such a fun experience, and the final result was even more beautiful than I imagined. I couldn’t be happier with my commission and would absolutely recommend working with Kristin!”
— Julie G.Illustration Commission
Ready to bring your brand or website to life? Let’s create something beautiful, strategic, and uniquely yours…
You’ll get a friendly message from me within 24 hours with next steps.